TBH, I don't really care about your book.
Okay so that's not completely true. It's not that I don't care about your book—it's that I care way more about other things. Like, ya know… you!
🧡 Our work together might end with a book, but my real goal is to help you grow in your confidence and your writing skills.
🧡 I give a shit about why you are writing your book. And guess what? I’m gonna make you dig deep and work through whatever mental and emotional blocks you have that are keeping you from being great, so we can get that book out of you.
You deserve to be your whole, expressive self and to show up as that person.
Your ability to authentically share you story and ideas will make or break your book. So, it matters to me that you feel safe enough to do that! When it comes down to it, you're only going to be able to create a truly amazing book if you care deeply about these things, too. And, of course, I have all the tools you need to finally start writing your book!
Has “write a book” been on your dream list since childhood?
Because same. In fact, books—reading them, writing them, taking them everywhere—have been about 80% of my personality since I learned to read. (Being Latina, married, and quoting TV shows + movies make up the other 20%.)
So, after a 7-year career as a licensed architect (it was a vibe, just not the one for me), I returned to my first love: books. I started off with online proofreading and copyediting, but then realized I wanted to work with authors way earlier in the process. Enter: Book Coaching.
And now… I mean, look at us!
You’re searching for someone who can help you write your book by guiding you through a clear, helpful process. I’m writing these words that are probably making you feel like I’m peering directly into your soul, so you really wanna work with me.
(Spoiler alert: That’s what coaching with me feels like, sometimes.)
*ahem*
Now, if I may…
Publishing is white as f*ck!
And I’m on a mission to add more color to the bookshelves.
How? By helping BIPOC high achieving badasses like you get clear on your ideas and confident in your writing skills so you can share your experiences, expertise, and stories with the world.
My vision: Books by us are as widely known, accessible, and revered as the “classics.”
Ah crap, I forgot to introduce myself again.
Hi, I’m Sabrina Estudillo Butler!
I am an ambitious, intuitive, creative soul with a notebook obsession that is kind of getting out of hand. (Okay, it was out of hand when I had two full boxes of completed journals during our last move.)
I’m also a professional nap-taker, a recovering hot cheetos puffs addict, and I’ve watched Parks & Rec so many times I can listen to it like a podcast and know exactly what’s going on.
My whole thing is—well my whole thing is being in a silly goofy mood and bursting into rooms doing weird dance moves to see if my husband will match my energy (he almost always does), and reading 5–10 books at a time.
But my other whole thing is helping ambitious writers of color (and allies) confidently plan and write a book they can be proud of. Because I know there are so many of us who have shit to say, and there aren’t a whole of lot people helping us get it said. So, I made our collective expression my job.
5+ Years
Freelance Editing
4(ish) Years
Book Coaching
50 Books Edited (and counting)
Can I be real with you?
IF we’re going to work together for any amount of time, here’s what you really need to know about me:
If I catch you comparing, doubting, or sabotaging yourself, I *will* yell at you (but, like, probably in lowercase).
My projectorness means I really see and understand you, and that can be uncomfortable. (One client told me I sucked, because I made her confront the shit that was holding her back.) BUT you’ll learn to appreciate it when you’re suddenly producing your best work ever.
Mr. Butler will be bringing me food and/or coffee on one of our coaching calls. (Yeah, I’m bragging.)
No, I have not written a book (yet!!!), but if you’re worried about that just remember that Michael Jordan had non-pro-NBA player coaches, too.

